Digital Marketing

Course Overview:

This Course is designed by Industry experts and focuses on covering the essential marketing and advertising concepts, along with in-depth knowledge of Digital marketing and analytical tools.

In order to have practical learning experience, most concepts will be linked with hands-on training, where the students will work on Ad copy creation, website optimization (SEO), live experience of analyzing responses by using Analytical tools and optimization of campaigns through Google Ads are some of the key features of the program.

At the end of this course, the participants will understand various channels and activities essential to plan to implement and manage an effective digital marketing strategy for their businesses and also make them ready for jobs. The course will equip them for various digital marketing certificates like Google ads, Hubspot and Google Analytics.

This course will help participants to learn how to leverage digital marketing strategies to gain a competitive advantage for both their business and career. This program is recommended to anyone involved in planning, implementing or monitoring digital marketing strategies at their organizations or anyone who is looking to add new skill set and pursue a career in digital marketing. This program is suitable for professionals of all levels and disciplines.

Course Outcome

This course would provide the participant s with an overall knowledge about various Digital Marketing channels and strategies.

On completion of the course participants would be able to implement digital strategies for their business or to build their career.

Most importantly, the students will develop the required confidence and ability to crack their forthcoming interviews

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